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Turkmen producers, wholesalers, and distributors have long been frustrated by a lack of export options. Value chain and logistical challenges, lack of hard currency, inadequate understanding of Western import standards, and isolationist policies have all hindered the ability of these entrepreneurs to fully realize their export goals. Stymied by these challenges, Turkmen entrepreneurs were largely dependent limited on Kazakhstan and Russia as horticulture trading partners– traditional destinations with lax entry requirements – until now. The Innovation Facility, run by USAID/Central Asia’s Competitiveness, Trade, and Jobs activity, is supporting diversification of Turkmen exports and export partners by minimizing the risk to Turkmen entrepreneurs as they experiment westward.