For Immediate Release

Press Release

Dar es Salaam – The United States and Tanzanian governments launched the “Holela-Holela Itakukosti” (Recklessness is Costly) campaign, which will be implemented by Johns Hopkins’ Center for Communication Programs as part of the USAID Breakthrough Action project . This initiative focuses on  antimicrobial resistance and zoonotic diseases (diseases that can be passed from animals to humans). It highlights the need for actions to prevent antimicrobial resistance and the spread of zoonotic diseases, and works at the local level to develop community awareness and preventive action.

Certain common behaviors and limited medical and scientific understanding among communities in Tanzania leaves the country vulnerable to outbreaks of infectious diseases. This new multimedia campaign will bridge these knowledge gaps and offer examples of what people can do to reduce the chances of spreading disease or getting sick. 

"By raising awareness and fostering behavior change, we can mitigate the threats posed by antimicrobial resistance and zoonotic diseases," said Honorable Dr. Godwin O. Mollel, Deputy Minister of Health representing the Minister of State in the Prime Minister’s Office. 

Zoonotic diseases spread between animals and humans, and are problematic because many cause outbreaks and pandemics. It is important to focus on identifying, managing, and ultimately stopping these diseases to keep people and animals healthy and to avoid economic and societal problems. The 'Holela-Holela Itakukosti' campaign is one example of how USAID works with communities to improve and maintain their total health and wellbeing. 

“The United States Government remains steadfast in our commitment to building healthy communities and moving from awareness to action, and we encourage everyone to support this campaign,” said Alexander Klaits, the Acting Mission Director for USAID Tanzania. “Together, let us move forward to protect the health and well-being of all Tanzanias. ”

The 'Holela-Holela Itakukosti' campaign builds on the 60 year partnership between the people of the United States and Tanzania. As Tanzania’s largest bilateral donor, the U.S. has contributed more than $7.5 billion in assistance, not loans with repayment requirements, in the last 20 years to strengthen security, boost economic growth, expand democratic participation, and improve health, education, and nutrition for ordinary Tanzanians. 

For more information, please contact the USAID/Tanzania Development Outreach and Communications Team at


In Photo: (Left) Guest of honor, Hon. Dr Godwin Mollel, Deputy Minister of Health and (Right) Alex Klaits, Acting Mission Director USAID/Tanzania at the launch of the Global Health Security Social Behavioral Change Campaign in Dar es Salaam
Breakthrough Action
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