Official Launch of the Lao National Handicraft Branding

VIENTIANE CAPITAL, LAO PDR — The Ministry of Industry and Commerce (MoIC) officially launched the Lao National Handicraft Branding.  Financially supported in part by the United States Agency for International Development (USAID), this branding provides a significant uplift to local artisans and handicraft producers, empowering them to elevate the quality of their products and compete more effectively on the global stage.

The launch event was attended by Vice Minister of Industry and commerce Dr. Manothong Vongsay, and United States Chargée d'affaires to Lao PDR Michelle Y. Outlaw.  Over 100 representatives from government ministries, private firms, and non-governmental organizations participated. 

The brand logo, inspired by the Lao mythical Naga legend, honors tradition, while the tagline "Lao Crafts from the Heart" reflects the creativity, dedication, and heart that go into every piece. With authenticity and quality at the forefront, discerning customers worldwide can now recognize Lao handicrafts as truly outstanding.

Chargée d'affaires Outlaw congratulated the Ministry of Industry and Commerce for its leadership in enhancing private sector competitiveness through this Lao National Handicraft Branding.  “The United States reaffirms its commitment to collaborate with the Lao government and all partners in fostering sustainable and inclusive economic growth,”  Chargée d'affaires Outlaw stated. “The event today celebrates our collective efforts and calls for a commitment from all stakeholders to utilize this brand to elevate Lao handicrafts in regional and international markets.”

The Lao National Handicraft Branding is expected to play a pivotal role in promoting Laos' distinctive cultural heritage, deeply embedded in its handicrafts. By showcasing these crafts to the world, the Lao National Handicraft Branding will raise awareness of the country's rich cultural legacy and stimulate tourism, thus generating positive economic impacts locally. 

USAID, through the Laos Business Environment Project, assists the Government of Lao PDR in improving the environment for investment and trade and enhancing the competitiveness of small and medium-sized enterprises.                      

Photos from the event can be found here.