\Slavica Djokic is the owner of Red Diamond, an enterprise specializing in goji berries located in the town of Gracanica. Thanks to the support provided by USAID, she has been able to overcome a number of obstacles to her business's path to success. One of the challenges was her ability to enter into the previously unfamiliar territory of digital markets, which have represented challenges to many small women-owned businesses.
In July 2023, Red Diamond made the transition to the digital world, experiencing a remarkable surge in demand. This newfound success can be largely attributed to their inclusion in a dedicated online category for women and minority-owned businesses on Dyqani.com. According to Slavica, since joining this online sales platform, she has successfully sold over 10,000 bottles of 200ml goji berry juice. This represents a notable15 percent increase compared to the previous year.
Similarly, Fatjona Kasapi, the owner of Fati Bio Farm and producer of specialty fresh cheeses, credits the growing demand for her products to the value chain integration and online sales support from USAID. The accomplishments of Slavica and Fatjona businesses are just two examples among 31 women and minority-owned small businesses that have established a significant presence in the market, all thanks to the efforts of USAID.
Although the sales for these businesses are still in their early stages, the initial results are highly promising.
CDF for USAIDKosovo