José Roberto Cano Granados is passionate about farming. At 22 years old he is already a skilled and accomplished farmer. Born and raised in the community of Nueva Esperanza located high in the Cuchumatanes Mountains, he owns his land which he farms to produce cauliflower, broccoli, and green beans. Yet even with land and his strong background in agriculture, he struggled to find markets to sell his products due to his age, young Guatemalans are often dismissed for having a lack of experience, and inadequate resources.