USAID Supporting the Revival and Growth of Tourism Industry in Mekong Delta

Speeches Shim

Friday, May 13, 2022

Tourism contributes nearly 10% of Vietnam’s GDP. However, its growth momentum has been disrupted by the COVID-19 pandemic, which has directly affected hotels, tour operators, shops, and the entire supply chains that serve the hospitality business. On April 26, USAID’s Improving Private Sector Competitiveness (IPSC) project, in collaboration with the Vietnam Chamber of Commerce and Industry Can Tho, Mekong Delta Business Association, and Google Travel, held a workshop to explore how the project can support the revival and growth of the tourism industry in the Mekong Delta. During the workshop, more than 130 representatives from government agencies, tourism enterprises, businesses, and tourism experts discussed development and collaboration opportunities, policy recommendations, development of new tourism products, technology applications, and digitalization of the industry. Google Travel also shared how its digital tools can be used to enhance business profile and customer experience. The event was highlighted in multiple media outlets, including a VTV5 documentary about tourism in the Mekong Delta.

As Vietnam reopens its borders for tourism, USAID is supporting the private sector to develop innovative, sustainable models of tourism to make the Mekong Delta a premier destination for domestic and international visitors, creating employment and economic opportunities for small and growing businesses in the region. 

Last updated: June 24, 2022

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