USAID's Brand: Frequently-Asked Questions (FAQs)

We all have an important role to play in ensuring the USAID brand remains a powerful symbol of the goodwill of the American people.

WHICH COLORS ARE USAID-APPROVED?

PRIMARY

  • USAID Blue:      Pantone 294 / C100, M69, Y7, K30 / R0, G47, B108 / #002F6C
  • USAID Red:      Pantone 200 / C3, M100, Y70, K12 / R186, G12, B47 / #BA0C2F

SECONDARY

  • Rich Black:      Pantone Black 3 / C67, M44, Y67, K95 / R33, G39, B33 / #212721
  • Medium Blue:      Pantone 2144 / C95, M53, Y0, K0 / R0, G103, B185 / #0067B9
  • Light Blue:      Pantone 2717 / C34, M15, Y0, K0 / R167, G198, B237 / #A7C6ED
  • Web Blue (Web Use Only):      #205493
  • Web Light Gray (Web Use Only):      #e8e7e3
  • Dark Red:      Pantone 7421 / C18, M100, Y45, K67 / R101, G29, B50 / #651D32
  • Dark Gray:      Pantone 2334 / C62, M56, Y56, K16 / R108, G100, B99 / 70% Black / #6C6463
  • Medium Gray:      Pantone 2332 / C50, M42, Y44, K6 / R140, G137, B133 / 40% Black / #8C8985
  • Light Gray:      Pantone 2330 / C13, M9, Y13, K0 / R207, G205, B201 / 15% Black / #CFCDC9
Date 
Tuesday, February 25, 2020 - 10:30am

Last updated: February 25, 2020