Peanut Butter! Nutritious and Good Business (Global Alliance for Improved Nutrition in Mozambique)

Shaping businesses for better nutrition: Xikhaba, a peanut butter processing company in Mozambique invested in developing the 4Ps of Marketing as they developed the business model for their locally produced peanut butter. By sourcing inputs locally, the company's product became less expensive. Smaller packaging sizes allowed them to reduce the price of a sales unit of peanut butter. Xikhaba has adapted the placing of products by hiring door-to-door vendors who bring the peanut butter closer to consumers. 

Last updated: August 17, 2018

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