For Immediate Release
Islamabad, April 19, 2013– Peach and potato farmers in Swat will be able to increase their incomes, improve their access to markets, and fight crop diseases more effectively thanks to a new USAID-funded program conducted in partnership with the Khyber Pakhtunhwa (KP) government and Telenor Pakistan. The program will use Telenor’s mobile network to send farmers SMS messages and interactive voice recordings that provide customized information on crop prices, market access, and disease prevention. The project will also establish trading centers to help farmers increase sales by improving the way they market their goods.
Last updated: July 25, 2016