Vultures Warn campaign results presentation and beach cleaning activity

Friday, February 5, 2016
Vultures Warn campaign results
Magali Ugarte, USAID

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Watch the Vulture Warns video

Last Friday, January 29th, a presentation was held on the results of the Vulture Warns (Alerts) campaign by USAID Peru Lawrence Rubey together with representatives of the alliance that was in charge of this initiative: Javier Hernandez from the Ministry of Environment, Letty Salinas from Universidad Nacional Mayor de San Marcos and Ricardo Ortiz from the Ad agency FCBMayo.

The results achieved in 8 weeks of campaign were outstanding; 4 million people were reached, 2 million of the official videos of the campaign were viewed, 690,000 interactions in social media, and  22,000 visits to the website.

Following the presentation of results a cleaning beach activity was held in Agua Dulce by 70 volunteers from the ONG Ciudad Saludable. In this activity USAID Peru Mission Director and other colleagues from the mission participated.

Last updated: August 29, 2016

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