USAID Keneya Nieta improves integrated maternal, newborn, and child health, family planning/reproductive health, nutrition, water, sanitation, and hygiene (WASH), malaria, and immunization outcomes by partnering with the Ministry of Health and Social Development (MOHSD) to strengthen the ability of individuals, families, households, and communities to plan, finance, and manage their health in the target regions of Mopti, Segou, and Sikasso. This increases individual and household adoption of healthy behaviors and increases demand for and use of health services.