Cultivating Media Independence Initiative (Media-K)

International experts discuss media development during Media Toptoo industrial forum organized under the project.
International experts discuss media development during Media Toptoo industrial forum organized under the project.
Internews Kyrgyzstan

Duration: 2017 – 2020

Budget: $6.5 million

Implementing Partner: FHI360 and Representative Office of Internews Network in the Kyrgyz Republic

Key Partners: Yntymak TV and Radio, Media Policy Institute

Activity Locations: Nationwide

Media-K is a three-year project that aims to build the capacity and professionalism of media in Kyrgyzstan, so that people can have access to diverse and balanced information.

MAJOR FOCUS AREAS

  • Stimulate the market for domestic production and increase hosting of more engaging multimedia. Engaging content responds to the preferences of viewers, widen audiences and increase advertising revenues.
  • Support media organizations to better identify and exploit opportunities to increase advertising revenues. Partners use reliable audience research to maximize the full range of airtime, better target audiences, and demonstrate value to advertisers. Growing revenues exert greater independence.
  • Stakeholders better coordinate efforts to develop the sector. The support will prioritize advocacy efforts to foster media freedom, enable greater advertising market, and stimulate professional among media.

EXPECTED IMPACT AND RESULTS 

  • Increase in the overall share of the television audience for locally produced content.
  • Increase in ratings and/or market share of the targeted audience demographic.
  • Partner media companies use market research to formulate strategic plans, enhance advertising revenues, and tailor production to the needs and interests of audiences.
  • Partner media companies demonstrate increased advertising revenues from a variety of sources and as a percentage of total revenue in line with accepted standards at commercial outlets.
  • Media and Industry Associations better represent their interests and provide critical services.
  • Broadcast ratings and circulation figures are reliably and independently produced.

Last updated: August 09, 2018

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