“The Coke 5by20 Project has helped me expand my business and also create employment for other youth,” explained Lilian Moraa Sosi of the project that is called 5by20.
The goal of the project is to reach 5 million women by the year 2020 with interventions to increase entrepreneurialism. USAID is partnering with the Coca-Cola Company through Kenya’s National Youth Bunge (Youth Group) Association to provide free refrigerators and coolants so the women can sell sodas at their businesses.
“We are always afraid of a disease outbreak! Many animals die because we don’t have people who can treat them,” explains Sori Guyo, a pastoralist in Marsabit County. Drought and subsequent disease outbreaks can cause daily livestock death, negatively affecting the household incomes of the communities in the northern arid lands who largely depend on pastoralism.
“I used to think that farming was for the uneducated youth and old retirees, but hey, I am an information technology graduate earning a living from the farm,” explains 33-year-old, James Onyuka, in Kisumu County.
Onyuka first pursued employment in the technology industry by opening a cyber café. However, as access to ‘smart’ phones expanded, his main clientele of tech-savvy youth found it easier and more affordable to access the Internet using smart phones instead of his café.
“A steady diet of nutritious feed is necessary for dairy cows to produce more milk,” explained Rose Chelang’at, a dairy farmer from Kericho County. Dairy farmers in Kenya struggle to provide nutritious and high-quality fodder for their cows.
After receiving training that was facilitated by USAID’s Kenya Agricultural Value Chains Enterprises (KAVES), Rose decided to try hydroponics technology and bought the required material.
When Pastor Charles Muthaura moved to Marsabit County to open a church in 2011, he found extensive community challenges in hygiene, nutrition and economic development.
Marsabit County is an area characterized by prolonged periods of drought. Pastor Mutharua felt that to mitigate the challenges, the community of primarily pastoralists needed alternative sources of livelihood. Pastor Charles Muthaura helped form a self-help group, Tumeamua (“we’ve decided” in Kiswahili).
Last updated: July 27, 2016