Capacity Building of the Royal Society for the Conservation of Nature

Speeches Shim

Royal Society for the Conservation of Nature
Royal Society for the Conservation of Nature

BACKGROUND 

Eco-tourism, or tourism that minimizes environmental impact and emphasizes environmental and cultural awareness, is a growing segment of Jordan’s vital tourism sector that provides economic opportunities for people in remote communities throughout the country. The Royal Society for the Conservation of Nature is  a non-governmental organization established in 1966 responsible for the management of Jordan’s wildlife protection programs and national protected areas. It currently manages ten sites throughout the country.  

Their management approach develops protected areas as destinations for nature and community-based small-scale businesses. The organization has achieved international recognition for its pioneering role in integrating conservation with socio-economic development.  

USAID maintains a longstanding partnership with the Royal Society for the Conservation of Nature as the only major independent national organization devoted to the conservation of Jordan's natural resources. In 2004, USAID and the organization created nature-based businesses and services, including two eco-lodges, for communities living in and around Dana, Azraq, and Shaumari, and constructed the Wild Jordan Center in Amman. In addition, USAID partnered to renovate Dana Village, establish hiking, biking, and 4x4 trails, and build a Shobek Tourism Restaurant. Building on this partnership, USAID is bolstering the Royal Society for the Conservation of Nature’s financial sustainability so that it can independently protect the environment of Jordan’s natural areas and improve the well-being of local communities.  

PROJECT OVERVIEW 

USAID is supporting the Royal Society for the Conservation of Nature to achieve self-reliance through upgrading the organization’s business models and electronic systems, with a focus on more efficient financial planning and management and leveraging private sector investment. As they develop their capacity, the society will incorporate these new models and systems into their daily operations which will enable it to sustainably manage the ecotourism industry in Jordan and contribute to local economic development.  

NOTEWORTHY ACHIEVEMENTS 

  • Completed the assessment of the organization’s main programs including eco-tourism products and operations, socio-economic workshops, Nature Shops, human resources, and the interior and exterior landscape design for seven sites. Results from this study will improve the operational and financial sustainability of the organization.   
  • Developed the Royal Society for the Conservation of Nature’s business model, and trained 90 employees on sales skills, hotel management, housekeeping, and food safety to improve the guest experience and increase the number of visitors.   
  • Improved the quality of the organization’s Facebook page which resulted in a 9 percent increase in the number of visitors.   
  • In response to COVID-19, staff were trained in safety protocol at tourism facilities to enable them to stay open and generate income during the pandemic

Last updated: June 15, 2022

Share This Page