USAID and Adjara Group Launch New Partnership

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Wednesday, July 21, 2021

Tbilisi, Georgia –  USAID/Georgia Mission Director Peter Wiebler and the directors of Adjara Group signed a Memorandum of Understanding (MOU) affirming their commitment to jointly advancing sustainable and inclusive economic development. Under the MOU, USAID will partner with Adjara Group to strengthen the competitiveness of key sectors in Georgia’s economy, including hospitality, creative industries, and agriculture.

USAID’s Growing Emphasis on Private Sector Engagement

The MOU reflects USAID’s strategy to expand and deepen engagement with the private sector to advance sustainable development in Georgia. Namely, this includes supporting Georgia to strengthen its resilience against malign influence, build citizen-responsive institutions, and achieve inclusive economic growth. USAID looks forward to partnering with Adjara Group to develop workforce skills in key sectors, generate inclusive employment, support local business development, source local produce, and co-invest in sustainable tourism in Abastumani and the wider Samtskhe-Javakheti region.

“This initiative with Adjara Group will help USAID strengthen our ability to support inclusive economic growth in Georgia’s communities,” said USAID/Georgia Mission Director Peter Wiebler. “The company has proven its commitment to investing in its employees and in the communities where it operates. Together, we will create and co-finance initiatives that create high-value jobs and strengthen resilience in Georgia’s regions. This is a core priority for USAID as we support broad-based, inclusive economic growth that benefits people all across the country.”

“Creating an enabling environment for Georgia’s increased employability and economic growth has always been one of our ultimate priorities. Inclusivity, a shared value approach, regional development, and empowerment of local communities are fundamental to all of our main directions. Today, we are glad to deepen our strategic partnership with USAID and advance the Holding’s capacity for further contributing to the development of Georgia’s tourism, agricultural and creative industries” – the Board or Directors of Adjara Group.

About USAID in Georgia: As the leading development agency of the U.S. Government, USAID supports Georgia to build the capacity to plan, finance, and implement its own solutions to development challenges.  USAID has worked in Georgia since 1992, supporting the country’s transformation into a democracy that is increasingly integrated into Western political, security, and economic institutions.  More than 35 USAID programs strengthen Georgia's resilience to malign influence, consolidate democratic gains through enhanced citizen responsive governance, and enable high-value employment through increased economic growth.  For more information, please visit:  

About Adjara Group:

Adjara Group is a leading Georgian holding, which operates as a decentralized corporate structure uniting three directions – hospitality, development, and agriculture. It has gained worldwide recognition for creating and managing award winning hotels, multifunctional spaces, and restaurants and bars. Moreover, one of the biggest agricultural and farming companies in Kakheti, Georgia, is also being operated as part of the holding and plays a key role in developing the industry. With an aim of contributing to the development of Georgian economy and setting new standards in hospitality, agriculture, and context-driven development, the holding creates innovative, inclusive, and environmentally sustainable projects for locals, as well as international travelers.


Last updated: December 07, 2021

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