Female Perspectives Raise Revenue for Indian Power Utility

Partner utility BSES Rajdhani Power Limited in India deploys female field staff to improve community relations, reduce electricity theft and illegal connections, and increase revenue.

In 2017 Engendering Utilities’ partner, BSES Rajdhani Power Limited (BRPL)—an Indian energy utility—was losing substantial revenue in select neighborhoods of Outer West Delhi. Electricity theft was common in this region, perpetuated by the ease and social normalization of stealing power. To quell revenue losses, power companies across the city began sending law enforcement officers to recover payments, with mixed success. BRPL came up with another strategy, and a successful one: they sent women.

This woman-led initiative increased revenue, strengthened customer relations, changed male perspectives on the roles and capacity of female staff, built the confidence of female employees to pursue new roles, and improved the company’s business outcomes.

USAID’s Engendering Utilities program works with electricity and water utilities in developing countries to increase economic opportunities for women, improve gender equality, boost business performance, and strengthen the energy and water sectors. Through a customized best practices framework, demand-driven coaching, and a Gender Equity Executive Leadership Program, Engendering Utilities builds the capacity of utility leaders to implement gender equality interventions that increase the professional participation of women and meet their core business goals.

Launched in 2015, the Engendering Utilities program demonstrates USAID’s commitment to promote a path to self-reliance and resilience in developing countries by fostering enterprise-driven innovation, inclusive economic growth, and gender equality and women’s economic empowerment. Engendering Utilities is a key activity under the U.S. Government’s Women’s Global Development and Prosperity Initiative (W-GDP), which aims to reach 50 million women by 2025 through innovative and effective programs.

Date 
Wednesday, September 16, 2020 - 3:45pm

Last updated: October 09, 2020