Social Media Toolkit


This social media toolkit highlights some of USAID's scientific contributions to the 21st International AIDS Conference (AIDS 2016). In particular, this toolkit is heavily influenced by the areas in which USAID plays a significant leadership role: Test and Start, the Sustainable Finance Initiative (SFI), Determined, Resilient, Empowered, AIDS-free, Mentored and Safe (DREAMS) and Orphans and Vulnerable Children (OVC). Conference attendees and others in the international HIV/AIDS community are encouraged to use this toolkit to amplify messaging throughout the week. Each topic includes one image with correlating Twitter and Facebook posts for you to use to widen the reach of this critical information.

The International AIDS Society is working with Clinical Care Options, FHI 360, NAM Publications, the Guardian and the Independent Media Group as its official media partners for AIDS 2016. Check back on their websites and platforms to keep up-to-date with the latest developments and achievements in the HIV field.

For more information, visit

Key Twitter Handles

USAID Global Health: @USAIDGH

  International AIDS Conference: @AIDS_conference
International AIDS Society: @iasociety
FHI 360: @fhi360
Clinical Care Options: @CCO_HIV
NAM AIDSMap: @aidsmap
The Guardian: @guardianGDP

Image and Posts: General Conference

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Ishmael and Patricia take antiretroviral drugs at their home in Chitungwiza, Zimbabwe.


» .@USAID presents >80 innovative, scientific sessions at Int'l #AIDS Conference in #Durban. #AIDS2016

» Discover how @USAID is working towards an #AIDSFreeGen @ International #AIDS Conference in Durban. Learn more:

» .@USAID @ #AIDS2016 featuring innovative science on #VMMC, #keypops, #PMTCT& #HIV vaccines!

» Over 80 sessions at #AIDS2016 highlighting @USAID's work in achieving an #AIDSFreeGen. Learn more

» Visit @USAID at Booth #117 to see 35 yrs of amazing progress in working towards #AIDSFreeGen

» #AIDS2016 is our chance to change world views of what is possible, including an #AIDSFreeGen

» #AIDS2016 returns to #Durban after 16 yrs. We stand at a crucial midpoint & must keep working to #EndAIDS2030.

» 2016 marks 35 yrs of responding to the global AIDS epidemic. @USAID looks forward to global forum to #EndAIDS2030.


» USAID is proud to participate in the 21st International AIDS Conference taking place in Durban, South Africa. #AIDS2016 will be an opportunity for governments, policy-makers, advocates, people living with HIV and other individuals committed to a #AIDSFreeGen to come together and chart a course forward. With over 80 USAID and USAID-partner sessions in topics ranging from sustainable financing and reducing HIV risk for adolescent girls and young women, to voluntary medical male circumcision and rapid antiretroviral treatment scale-up, discover what USAID has to offer at AIDS 2016.

» USAID and its partners are proud to present over 80 sessions at the 2016 International AIDS Conference, ranging from poster sessions and panel discussions to interactive workshops and cutting-edge research publications. Learn how USAID is contributing to an #AIDSFreeGen by checking out USAID's #AIDS2016 electronic briefing book:

Image and Posts: Test and Start

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Sexual and Reproductive Health Field Trainee Prudence Chimanda, age 22, practices the procedure for testing for HIV


» 35 yrs ago, 1st cases of what became known as #AIDS were reported. This yr, @USAID joins global forum at #AIDS2016.

» .@WHO recommends #ART for all who test HIV+ regardless of CD4 cell count for an #AIDSFreeGen

» Lifesaving treatment critical to ending #HIV epidemic. See @USAID's approach at #AIDS2016:

» Test and Start: Optimizing Antiretroviral Therapy to Save Lives. Learn @USAID's approach at #AIDS2016:

» .@USAID uses innovative #ART svc delivery models to ↑ reach of Test & Start to #EndAIDS2030


» In 2015, USAID helped 5.7 M people receive lifesaving antiretroviral treatment through global HIV supply chain efforts. Receiving timely and quality treatment is critical to an #AIDSFreeGen.

» USAID is committed to meeting the Sustainable Development Goal of #EndAIDS2030, and recognizes that achieving epidemic control is critical to ending AIDS. The UNAIDS 90-90- 90 framework, which calls for 90 percent of people living with HIV to know their status, 90 percent of people who know their HIV-positive status to receive sustained antiretroviral therapy (ART) treatment, and 90 percent of people receiving antiretroviral therapy to have viral suppression, is a path towards epidemic control.

Image and Posts: Sustainable Financing Initiative

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A toddler crawls on the ground at a hospital, and smiles,looking up.


» .@USAID supports domestic resource mobilization & sustainable financing for #HIV #AIDS2016

» .@USAID partners present at #AIDS2016 on financing #HIV response w/ domestic resources

» .@USAID & #sustainablefinance help countries lead, manage, implement & fund HIV/#AIDS prgrms

» .@USAID helps build health system resiliency for epidemic control for an #AIDSFreeGen See:


» Through the Sustainable Financing Initiative, USAID is working with countries to mobilize their domestic resources while ensuring transparency, accountability and impact for an #AIDSFreeGen.

» In 2014, PEPFAR committed $63.5 million to help countries invest in their national HIV/AIDS programs through the Sustainable Financing Initiative (SFI). Disbursed over multiple years, SFI supports ongoing country-led efforts to further mobilize their own resources, addressing health financing and the needs of people living with HIV/AIDS.

Image and Posts: Determined, Resilient, Empowered, AIDS-free, Mentored and Safe

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USAID’s OVC programming aims to improve the health and well-being of children living with and affected by HIV.


» .@USAID works to ensure #AGYW are Determined Resilient Empowered #AIDS-free, Mentored & Safe

» Learn about @USAID's work to provide #AGYW access to #HIV services thru #DREAMS at #AIDS2016

» Each year 380K #AGYW are infected with #HIV. That's why @USAID invests in #DREAMS

» #AGYW = 71% of new adolescent #HIV infections in sub-Saharan Africa, #DREAMS prgrm can help


» #DREAMS (Determined, Resilient, Empowered, AIDS-free, Mentored and Safe) is an ambitious $385 million partnership to reduce HIV infection among adolescent girls and young women (AGYW) in HIV priority areas within Kenya, Lesotho, Malawi, Mozambique, South Africa, Swaziland, Tanzania, Uganda, Zambia and Zimbabwe. It's time for an #AIDSFreeGen.

» By the end of 2017, #DREAMS will achieve a 40 percent reduction in HIV incidence among women and girls ages 15–24 in the hardest-hit areas of the 10 DREAMS countries to help realize an #AIDSFreeGen.

Image and Posts: Orphans and Vulnerable Children

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A baby looks at the camera. In 2015, USAID supported 4.88M orphans and vulnerable children with HIV services.


» .@USAID improves well-being of children made vulnerable by #AIDS epidemic to #EndAIDS2030

» >13.3M children live w/o 1 or 2 parents bc of #AIDS. @USAID supports #OVC for #AIDSFreeGen

» ↑ resilience to #HIV helps children thrive & fulfill their dreams & live an #AIDSFreeGen

» .@USAID prgrms enable #OVC to stay in school & strengthen families for an #AIDSFreeGen:


» USAID's Orphans and Vulnerable children programs strengthen child and family resilience, accelerate children's HIV/AIDS treatment and prevent HIV among adolescent girls and young women for an #AIDSFreeGen.

» Worldwide, more than 13.3 million children are living without one or both parents due to AIDS, compared to 14.3 million at the height of the epidemic. As care and treatment programs have expanded, parents are living successfully with HIV. Through the U.S. President's Emergency Plan for AIDS Relief, USAID continues to refine services for OVC, allowing for programs to improve child, parent and caregiver access to essential services, including HIV treatment and prevention services to reach an #AIDSFreeGen.


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Last updated: July 15, 2016

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