- What We Do
- Agriculture and Food Security
- Democracy, Human Rights and Governance
- Economic Growth and Trade
- Ending Extreme Poverty
- Environment and Global Climate Change
- Gender Equality and Women's Empowerment
- Global Health
- Science, Technology and Innovation
- Water and Sanitation
- Working in Crises and Conflict
Harnessing the power of 21st century storytelling and multi-sector partnerships to promote gender equality and women’s empowerment globally.
Women and Girls Lead Global (WGLG) combines the power of documentary film, national television broadcasts, local and new media, and engagement activities to impact audiences and support existing efforts by NGOs, civil society organizations and other actors to empower women and girls.
Goals: The three-year, 30-film media project is currently in eight countries and will promote gender equality and women’s empowerment worldwide, creating a ten-episode documentary film series each year about women and girls rising above dire circumstances to seek better lives for themselves, their families and communities.
Countries: The WGLG partnership is currently active in Bangladesh, Colombia, El Salvador, India, Jordan, Kenya, Malawi and Peru.
Approach: WGLG brings together the best in both the public and private sector to bring an end to the many challenges that exist for women and girls across the globe. By combining the power of media with locally led social change campaigns, the partnership is engaging schools and communities to raise awareness and action.
Partners: WGLG is a public-private alliance created between USAID, Independent Television Service (ITVS) and Ford Foundation, in cooperation with lead NGO partner CARE.
THE PARTNERSHIP IN ACTION
Through locally led campaigns, WGLG is raising awareness and mobilizing action around issues such as child marriage, teen pregnancy and gender-based violence. Some recent examples of the partnership’s work include the following:
- In rural Bangladesh, the ‘Best School for Girls’ initiative is building local advocacy teams to educate communities on the harmful effects of child marriage, and awarding educational institutions that take action with a special designation.
- WGLG Peru’s ‘Now is the Time!’ campaign focuses on girls’ education and preventing teenage pregnancy, using powerful multimedia tools that engage youth to share their stories and assert their rights under the law. The partnership aims to inspire families to find creative ways to support their girls and give them greater opportunities to learn and grow.
- In Kenya, WGLG’s ‘Women in Red’ campaign is working with local media partners and community organizations to share the stories of preeminent female leaders, and linking these stories with local efforts to train the next generation of women influencers.
- Through the ‘Hero Project’ campaign, WGLG India is seeking to engage men and women in promoting the rights and respect of women and girls. The partnership also showcases positive role models and encourages young people to support and respect one another regardless of their gender.
Last updated: March 07, 2014