Case Study: "Jita" Rural Sales Programme in Bangladesh
Women can be economically empowered to lift their families out of poverty, even in the poorest contexts, especially when we move beyond aid and stimulate local economies. Bangladesh’s “Jita” Rural Sales Programme generates income and employment opportunities for the rural poor. This is done through a rural sales-force of destitute women called “Aparajitas” or “women who never accept defeat”.
The Business Innovation Facility helped the project transition to a social enterprise. There are now 2000 Aparajitas selling products of major companies including BATA, Unilever, Grameen Phone, Advanced Chemical Industries Ltd and Grameen-Danone Foods Limited. The project has also helped private companies to enter rural markets and local producers to distribute their products.
Last updated: April 18, 2013