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Case Study
Direct access to markets
brings new opportunities
to rural families
Small Farmers Become Micro-Entrepreneurs
Photo: Carana Productive Network
“El Frailejón”, a small dairy producers’
association, received technical assistance
and training on new technology and
procedures to improve the quality of their
products.
“We are very proud. Our
dreams have come true. We
will sell our product to two
large companies, increasing
our income and improving
the living conditions of many
families in this area,” said
Saúl Paspuezán, president of
one small dairy producers’
association.
Challenge
In the Northern Ecuadorian provinces of Imbabura and Carchi,
many rural families make a living from dairy farming. For years,
these small farmers, each of whom has no more than 20 cows,
could not directly access markets to sell milk at fair prices.
Instead, they sold through intermediaries who set the prices,
kept a portion of the profi ts, and often failed to pay on time.
The hard work of the small producers was not reflected in their
incomes, and they could not improve their living conditions.
Initiative
A USAID program in Northern Ecuador has been working with
small dairy producer associations to help the dairy farmers
enter commercial markets, as well as providing technical
assistance and training to improve the quality of their products.
The assistance to the dairy sector began with the participation
of two important Ecuadorian anchor firms, Industria Lechera
Floralp S.A. in Imbabura and Industria Lechera Carchi S.A. in
Carchi. The firms signed an agreement with four small producer
associations, which bring together 190 micro and small dairy
producers. USAID provided dairy equipment to the associations
and trained the small producers in pasture and cattle
management, cattle nutrition, and cold chain management.
In addition, USAID provided technical assistance to the
anchor firms to improve product design and quality, mitigate
environmental impact, and improve marketing.
Results
Thanks to the USAID program, the small dairy producers are
selling fresh, high-quality milk directly to both anchor firms. As
a result of productivity gains and improvement in the quality of
the milk, the producers increased their income by 90%, from
$141 per month to $269. The project also encouraged the
associations to formalize their structure which led to increased
membership.
“We are very proud. Our dreams have come true. We will sell
our product to two large companies, increasing our income and
improving the living conditions of many families in this area,”
said Saúl Paspuezán, president of a small dairy producers’
association.
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