Such phone calls became more frequent after the USAID-funded PSA was launched on regional TV stations throughout the country. Previously, the TB treatment center received one or two phone calls each week, but the PSA increased their frequency to between 30 and 35 calls per week from people across the country.
Initially, the PSA was broadcast on a non-government TV station and its multiple branches throughout the country. The PSA was shown 3 times a day on weekdays and 5 times a day on weekends over a period of three months, which amounted to 6,000 broadcasts. After witnessing the impact of the PSA, the national TB treatment center decided to adopt it for broadcasts on the national government-run TV station so that even more people across the country will learn about this disease, its treatment, and prevention.
Last updated: September 10, 2014