Every day, all over the world, USAID brings peace to those who endure violence, health to those who struggle with sickness, and prosperity to those who live in poverty. It is these individuals — these uncounted thousands of lives — that are the true measure of USAID’s successes and the true face of USAID's programs.
Educating schoolchildren about environmental issues is challenging but essential in Shoubra El Kheima, a densely populated suburb of Cairo. The area has long suffered from severe pollution due to nearby industries, including metal smelters that emit hazardous materials such as lead.
The community of Shoubra El Kheima, north of Cairo, suffers from severe lead pollution generated by industries in the area. What is just as alarming is that many residents were unaware of the problem’s severity and of the simple actions they could take to protect themselves.
A USAID project aimed at remediating polluted sites began a communications strategy to educate and enable key groups in the communitiy to spread the word about lead. The project reached out to influential community members so that they could become catalysts for action.
“Our life is very simple,” Amna said. “Most people are poor. This school has changed me a lot. When I went to school in my home town, my dreams were very simple. I had no goals to achieve. There I had the feeling that I don’t have a future at all.”
Last updated: January 06, 2014