USAID is leading a campaign to ensure U.S. taxpayers get credit for the billions of dollars spent on overseas assistance.

USAID has developed a new standard brand that clearly communicates that its aid is from the American people; it will be used consistently on everything from publications to project plaques, food bags to folders, business cards to banners.

The USAID brand includes sub-brands for each country. The USAID sub-brand for Peru with the Spanish tagline is available here. To download the files, click the sub-brand link below.

Sub-Brand Files

The Agency has separate, and different branding policies and marking requirements for our implementing partners: one for acquisition awards for contractors, and one for assistance awards to U.S. NGOs receiving grants and cooperative agreements. For more information on these policies and requirements, a link to the Graphic Standards Manual, templates for common communications, such as fact sheets, and suppliers please refer to: www.usaid.gov/branding.