Radiohead Joins USAID/MTV Campaign to Raise Awareness and Help Prevent Human Trafficking
Radiohead, one of the world's top bands, has joined the MTV EXIT (End Exploitation and Trafficking) campaign, a partnership between the U.S. Agency for International Development (USAID) and MTV to raise awareness about human trafficking. The collaboration takes the Asia MTV EXIT campaign to a global audience, reaching as many as 560 million households worldwide.
"Radiohead is taking MTV EXIT to a new level and expanding the Asia campaign, which is on air, online and on the ground," said Olivier Carduner, USAID's Regional Mission Director for Asia.
As part of this effort, Radiohead has released a music video on MTV to the track All I Need, from its album In Rainbows. Filmed by Oscar-winning cinematographer John Seale ("The English Patient") and award-winning director Steve Rogers, the video depicts a day in the life of both an affluent youngster and a child making shoes in a sweatshop, sending a message that everyone plays a role in trafficking and exploitation.
The American people, through the U.S. Agency for International Development, have provided economic and humanitarian assistance worldwide for nearly 50 years.
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