Behavior Change
USAID works to develop, implement,
and monitor communications strategies designed to change
high-risk behavior and use of family planning services.
USAID's communications activities involve developing
appropriate messages to reach targeted audiences as
well as the general population. Through a combination
of interpersonal and mass media approaches such as newspaper,
radio, billboards, peer counseling, and community theater,
USAID communications campaigns encourage positive changes
in behavior.
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