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Commercial Horticulture and Agricultural Marketing Project (CHAMP)
DATES: February 2010 - December 2014
PARTNERS: Roots of Peace
CHAMP began in February 2010 to help farmers shift away from relatively low-value annual crops, such as wheat, to high-value perennial crops, such as almonds, grapes, and pomegranates.
The objective of CHAMP is to increase production and quality of orchard and vineyard crops for more effective domestic marketing and export. CHAMP focuses on traditional Afghan crops, which have a proven market share, and on key value chains, as such pomegranates, apples, almonds, grapes, and apricots. The program introduces simple technology, such as trellising, which can dramatically increase the productivity of existing orchards and vineyards, as well as increase the quality of the crop produced. During the Transition to 2014, CHAMP will focus on strengthening farm to market linkages to improve farm community livelihoods. The program will carry out a value chain approach to sustainably commercialize high value crops, and focus heavily on post-harvest activities through marketing to increase exports and increase import substitution in domestic markets. Value-added agribusiness activities will seek to strengthen their connections with farm communities, in order to boost post-harvest processing activities, thus creating jobs and economic benefits throughout the agriculture sector.