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Economic Growth and Trade

Image of a Morocco Economic Competitiveness Project member displaying capers.
Cooperative member displays the new product packaging for locally grown capers. USAID provides training equipment to farmer cooperatives to sort, process and market better quality and higher value capers.
Morocco Economic Competitiveness Project

With an average GDP growth rate of approximately 4.8 percent during the past five years, Morocco’s recent economic history is one of macroeconomic stability and low inflation.  In the World Bank’s 2012 Doing Business Report Morocco climbed 21 places to 94th, in the world, the highest improvement of any country. Despite these respectable growth rates, however, a cumbersome bureaucracy and labor market deficiencies, such as insufficient pool of qualified workers, continue to contribute to lower rates of productivity and overall economic competiveness. 

To address these economic constraints, USAID supports the Government of Morocco’s business climate reform agenda which is focused on strengthening policy formulation and implementation efforts, building institutional capacity, and expanding markets.  A major component of this reform agenda is the development of information communication technology (ICT) tools that can help businesses operate more effectively and competitively.  USAID also helps to strengthen the capacity of regional governments to attract investment at the local level and to build skills in the agricultural workforce to increase employability. To help boost trade, USAID promotes successful export models, advisory services, business linkages and training.

Impacts in this sector include:

  • USAID helped link Moroccan farmers to local agro-processors, some of whom are now exporting internationally for the first time. One product – a range of classic Moroccan vegetable sauces – is now on the shelves in more than 500 supermarkets in the United States;
  • In 2010 and 2011, USAID trained more than 600 people in investment/trade promotion and we are now helping to open U.S. markets for a variety of Moroccan processed foods.  An additional 300 people have been trained in on-farm dairy production and processing, which will increase productivity and improve farm incomes, as well as create more jobs in the dairy industry.
  • Widespread participation in  a major business climate survey in the Oriental and Doukkala-Abda regions provided information that helped simplify and modernize administrative transactions that are necessary for starting new businesses and encouraging investment; and
  • USAID pioneered the development of a new model to match agricultural labor demand and supply. This model includes built-in social services and protections for the workers and ensures labor availability for local employers.

Last updated: March 25, 2014

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