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Tea, Herbs Mean Big Business for BiH

Visitors to Bosnia-Herzegovina (BiH) learn quickly that its citizens are great fans of herbal remedies. In fact, more than 100,000 families throughout the country collect and grow herbal plants. That’s one reason why the Annual International Festival of Tea and Medicinal Herbs, known as “Tea-fest,” is fast developing a reputation as the place to make contacts and do business in the sector.

This year, 11 of the participants reported sales of over KM 80,000 (approximately US $52,000) as a direct result of their presence at the festival. Promocult, the organizer, estimates that many more participants—such as Neven, a company based in Rudo—sold their products and created business linkages as well.

Customers look over the products at Fourth Annual International Festival of Tea and Medicinal Herbs held in Sarajevo

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