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Telecommunications in the Philippines: Better Laws and Better Service

Like the rest of its neighbors, the Philippines was hit hard by the Asian financial crisis in the late 1990s. Recovery has been slow, due in part to corruption and weak legal infrastructure. One industry that remains a dynamic source of jobs and revenue is the telecommunications industry.

Because of the potential of telecommunications, the government of the Philippines is making major efforts to support its development. In 1995, the government began by sponsoring the National Telecommunications Act and asked USAID and other international donors to assist in reaching the law's objectives. Its major goals included expanding phone service throughout the country and increasing competition between companies.

Filipino seaweed farmer
 

Condo Diwa, a Moro National Liberation Front combatant-turned-seaweed farmer, calls his buyer from his mobile phone. He also uses his phone to obtain and compare market prices for seaweeds. His transition from combatant to seaweed farmer was made possible through USAID's Livelihood Enhancement and Peace (LEAP) Program.
    Wider coverage and more affordable services are just some of the benefits of increased competition in the telecommunications sector that the Philippine Government, with USAID assistance, has managed to achieve.

 

The first phase had some notable successes. When the program started in 1995, there were 1.5 million landline phone subscribers. By 1997, there were 3 million. Even during the financial crisis, subscriptions continued to expand. However, the Act fell short of reaching its goals for several reasons. Telecommunications companies were required to make huge investments in landlines but were only allowed to keep their licenses for 18 months to three years before they had to reapply. That made investing in the sector much less appealing. In addition, cell phone usage exploded, making landlines less popular. In the end, companies had more lines than were being used, and consumers paid fairly high prices for phone service.

At this point, it was obvious that a new set of rules was necessary, and USAID supported the National Telecommunications Commission in developing them. The new plan provides clear incentives for spreading service and improves the license regulations, making the industry much more rewarding for investors. This led to increased competition between companies, which in turn led to lower prices and more options for consumers.

At the suggestion of USAID-financed consultants, companies began offering consumers flexible pricing plans according to their level of use. These new pricing plans were an immediate success. Instead of paying 500 pesos (approximately $10) a month for phone service regardless of how frequently they used it, consumers could now choose whether they wanted a fixed monthly fee or whether they wanted to pay by the minute or with a pre-paid card. These new options were an immediate success, leading to increased phone use around the country. Increased use gives companies an added incentive to expand service. In the past, finding a telephone could mean a day or two of traveling for people living in remote areas. The new laws are bringing phone service closer for everyone.

It is a win-win situation for both sides. Companies' lines are being used more extensively, generating more profits; and consumers pay lower prices and have more choices.

 

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Fri, 29 Jun 2007 17:02:03 -0500
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