Market Insights into the Financial Behaviors and Design of Mobile Financial Services Products for Cocoa Farmers in Indonesia

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This research study was conducted by MicroSave for the USAID funded programs, e‐MITRA and
AMARTA II. The research study focuses on understanding the financial behaviors and mobile
phone usage of cocoa farmers in the Luwu and Polewali Mandar districts of Sulawesi Island of
Indonesia. In addition, the study compares and evaluates the use of a mobile‐based data
collection method with a paper‐based data collection method.

Last updated: May 19, 2013