Project Performance Evaluation Behavior Change Communication Initiative In South Africa


With the life of the current United States Agency for International Development Southern Africa (USAID/SA) implementing mechanism for the JHU HIV Communication Program scheduled to come to an end in December 2013, University Research South Africa (URSA) was contracted by USAID/SA to conduct an independent end of project evaluation of the JHU HIV Communication Programme project. Johns Hopkins Health and Education South Africa (JHHESA) is the South Africa NGO affiliate of Johns Hopkins University Center for Communication Programs (JHU-CCP) and was awarded a five-year cooperative agreement by USAID/SA (2008-2013) with a total estimated cost of $80,000,000 to support the USAID/SA’s Health Strategic Objective: “Increased use of HIV/AIDS and other Primary Health Care services.” JHU HIV Communication Programme works with the South African  government and civil society partners to undertake strategic communication that combines mass media and interpersonal approaches to improve the health and wellbeing of all South Africans. In the five year period JHU HIV Communication Programme coordinated the work of more than 30 South African partners that use communication interventions to reduce the number of new HIV infections, promote HIV counseling and testing (HCT) and emphasize the importance of treatment adherence. Its reach is nationwide in all provinces, but efforts are concentrated in high transmission areas in Kwa-Zulu Natal (KZN), Gauteng, Mpumalanga, and Free State provinces.

Issuing Country 

Last updated: June 20, 2013