Feed the Future (FTF) Mali Sugu Yiriwa (prosperous markets) is a five-year activity to empower private and public market actors across the market system, with a strategic focus on pro-poor and nutrition-sensitive value chains. The activity addresses barriers and constraints to access and transparency within the broader food market system while integrating strategies to promote the consumption, availability, and affordability of nutritious foods. Sugu Yiriwa emphasizes on diversifying livelihoods and increasing economic opportunities, especially for women and youth.